Founded in 1990 by former New Jersey Insurance Commissioner Eric S. Poe and Dr. Lena Chang, CURE (Citizens United Reciprocal Exchange) was established to provide fair auto insurance rates to responsible drivers. As a not-for-profit company, CURE's mission is to offer insurance based on driving-related criteria, such as driving record, and explicitly avoids using metrics like credit scores, occupation, or education level to determine premiums. This model aims to combat discriminatory pricing practices and provide more equitable insurance options for consumers in its service areas.

Founded in

United States