Founded in 2012, CircleUp is a leading investment firm that focuses on powering the next generation of consumer brands. The company leverages its proprietary technology platform, Helio, which uses machine learning and a massive dataset to systematically identify, classify, and evaluate promising early-stage companies in the consumer and retail sectors. CircleUp provides both equity and credit financing to these brands through its managed investment funds, aiming to help entrepreneurs thrive by giving them the capital and resources they need.

Founded in

United States