Bits is a UK-based financial technology service designed to make investing more accessible to beginners. The platform enables users to automatically invest small amounts of money into a portfolio of fractional shares in well-known companies. It operates on a micro-investing model, primarily through a "round-up" feature that invests the spare change from users' daily transactions. Bits is a trading name of Digital Moneybox Limited, which is authorised and regulated by the Financial Conduct Authority (FCA). The company's mission is to help people grow their ownership in the brands they use and love, fostering a habit of regular, passive investing.

Founded in

Norway