Founded in 2012 as Cowry Consulting and rebranded to Behave in 2023, the company is a global leader in applying behavioural science to solve business challenges. Behave uses insights from psychology, neuroscience, and behavioural economics to help large organisations, particularly in the finance, technology, and healthcare sectors, improve customer experiences, marketing effectiveness, and employee engagement. Their mission is to make businesses more human-centric by embedding behavioural science into their operations, products, and services.

Founded in

United Kingdom