Originally launched as 360 Finance in July 2016 and later known as 360 DigiTech, the company rebranded to Qifu Technology, Inc. in early 2023. It operates as a data-driven, technology-empowered platform connecting consumers and small to medium-sized enterprises (SMEs) with financial institutions in China. Leveraging artificial intelligence, big data, and cloud computing, Qifu provides credit assessment, loan facilitation, and post-lending management services. The company's mission is to make credit more accessible and affordable. It was listed on the NASDAQ stock exchange under the ticker "QFIN" in December 2018.