What Life Pty Ltd is a 100% Australian-owned and operated life insurance comparison service. The company's mission is to simplify the process of researching, comparing, and purchasing life insurance for Australians. By partnering with a panel of leading Australian life insurers, What Life provides a platform for users to receive multiple quotes and find a policy that suits their needs and budget, without charging any fees for its comparison service. The company operates as a Corporate Authorised Representative of an Australian Financial Services Licence (AFSL) holder.

Founded in

United Kingdom