Wanna, legally known as Wannaby Inc., is a B2B technology company specializing in AR-powered virtual try-on experiences for fashion items like sneakers, watches, and apparel. Their mission is to bridge the gap between online and offline shopping by allowing consumers to realistically "try on" products using their smartphone cameras. Founded in Belarus, the company was acquired by the luxury e-commerce platform Farfetch in April 2022 to enhance its digital customer experience. Wanna provides its technology as an SDK (Software Development Kit) for brands to integrate into their own websites and mobile applications.

Founded in

Spain