Viasms.co.uk Limited, which traded as Viasms UK, was a direct lender offering short-term, high-cost credit solutions, such as payday and instalment loans, to UK consumers. The company was part of the international fintech holding company VIA SMS Group, which was founded in 2009. Viasms UK focused on providing fast and accessible online lending, allowing customers to apply for and receive funds quickly through a digital platform. The company has since ceased trading in the UK, its website is no longer operational for new business, and its authorization with the Financial Conduct Authority (FCA) was officially cancelled on December 23, 2021.

Founded in

United Kingdom