Founded in 2009 in Riga, Latvia, VIAFINANCE Group has grown into a significant alternative financial services provider across Europe. The company leverages technology and data analysis to offer accessible consumer lending solutions to private individuals. Its business model includes operating various consumer-facing loan brands (like VIA SMS) and an investment platform (VIASPAR) that allows investors to fund the issued loans, creating a peer-to-peer lending ecosystem. The group's mission is to provide simple, fast, and convenient financial solutions by challenging traditional banking models.

Founded in

France