Vertical Finance is a fintech-focused venture studio that partners with established brands and banks to create and manage modern, loyalty-centric financial services. Founded by Matthew Goldman, the company's mission is to build the next generation of financial products by focusing on affinity groups and specialized rewards. Their flagship product is the Grand Reserve World Mastercard, a rewards credit card specifically designed for wine enthusiasts, which allows members to earn points on purchases redeemable at wineries and wine merchants.

Founded in

United States