Originally known as Tarjeta Naranja, the company was founded in 1985 in Córdoba, Argentina, and grew to become one of the country's principal credit card issuers. In recent years, it has undergone a significant digital transformation, rebranding to Naranja X to reflect its evolution into a full-service fintech ecosystem. Its mission is to promote financial inclusion by providing simple, accessible, and digital-first financial tools to millions of users across Argentina through its mobile application. The company's legal entity is Naranja Digital Compañía Financiera S.A.U.

Founded in

Argentina