Square Ecosystem
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Founded in 2009 by Jack Dorsey and Jim McKelvey, Square initially focused on enabling small businesses to accept credit card payments via a simple mobile reader. It has since evolved into a comprehensive "ecosystem" of products for businesses, including point-of-sale (POS) systems, payment processing, e-commerce tools, payroll management, business banking, and small business loans. The company's mission is to provide tools for economic empowerment. In December 2021, the parent company, Square, Inc., was rebranded to Block, Inc. to reflect its expansion into other areas like Cash App and blockchain, while the "Square" brand continues to represent the core seller-focused business.
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