Smartchoice.pk is a leading Pakistani digital financial services aggregator, operating as a brand of KASB Premier Financial Services (Pvt) Ltd. Its mission is to make financial products simple, transparent, and easily accessible to the Pakistani public. The platform allows users to compare a wide range of products from top banks and insurance companies in Pakistan and purchase them online. The company is licensed by the Securities and Exchange Commission of Pakistan (SECP) as an Insurance Broker, emphasizing its role in facilitating informed financial decisions for consumers.

Founded in

Pakistan