Selma Finance AG is a financial technology company based in Switzerland, founded in 2016. Its mission is to make investing simple, accessible, and understandable for everyone, regardless of their financial knowledge. Operating as a digital wealth manager (robo-advisor), Selma uses a chatbot-style interface to determine a user's financial situation and risk tolerance. Based on this information, it creates and manages a personalized, globally diversified investment portfolio primarily composed of cost-effective ETFs. The company focuses on long-term investment goals, including private retirement savings through the Swiss pillar 3a system.

Founded in

Finland