Founded in 2016, Rally is a financial technology company that has pioneered fractional investing in alternative assets. The company's mission is to democratize investment in collectibles, making rare and high-value items accessible to all investors. Rally sources unique assets like classic cars, rare watches, fine art, and historical memorabilia, then securitizes them by creating a separate company for each item and registering the equity shares with the U.S. Securities and Exchange Commission (SEC). Investors can then buy shares in these assets during an initial offering. After a lock-up period, the shares can be traded among users on Rally's secondary market platform, providing liquidity.

Founded in

United States