Plug is a technology company that provides a "headless" payment orchestration platform. Its core mission is to simplify payment infrastructure for businesses by allowing them to easily integrate and manage various payment service providers (PSPs), acquirers, and payment methods. By offering a single, unified API, Plug helps companies scale their payment operations, improve transaction approval rates, reduce operational costs, and offer a wider range of payment options to their customers without the complexity of managing multiple individual integrations.