Founded in 1963, Permanent General Companies, widely known by its brand name The General®, has grown to become a leading provider of non-standard auto insurance in the United States. The company specializes in offering affordable coverage to drivers who may have difficulty obtaining insurance elsewhere due to their driving record, credit history, or other factors. Permanent General is a subsidiary of PGC Holdings Corp., which is an affiliate of American Family Insurance, providing it with the financial stability of a major insurance group while allowing it to focus on its specific market niche. The company's mission is to make insurance accessible and affordable for everyone, emphasizing a straightforward and hassle-free customer experience.

Founded in

United States