Founded in 2011, Niwodai is the primary brand of Jiayin Group Inc., a NASDAQ-listed fintech company (NASDAQ: JFIN). Initially operating as one of China's major peer-to-peer (P2P) lending platforms, the company has since navigated significant industry-wide regulatory changes. It has successfully transitioned its business model to focus on loan facilitation, matching individual borrowers' credit needs with capital from licensed financial institution partners. Niwodai leverages technology, data analytics, and risk management systems to provide efficient and accessible consumer credit services.

Founded in

China