miituo is a Mexican digital insurance platform founded in 2017 with the mission of promoting "fair consumption" in the auto insurance market. As a pioneer of the pay-per-kilometer model in Mexico, the company offers a flexible alternative to traditional insurance, allowing customers to pay based on the distance they drive. Users manage their policy through a mobile app where they report their odometer reading monthly. For customers who begin to drive more frequently, miituo offers an option to switch to a traditional flat-rate plan. The policies are underwritten and backed by General de Seguros, S.A.B., a major Mexican insurance company.

Founded in

Mexico