Lysa is a Swedish fintech company, founded in 2015 and launched in 2017, that operates as an automated investment service, often referred to as a robo-advisor. The company's mission is to make smart, passive investing accessible to everyone by offering a simple, transparent, and low-cost way to save money. It builds personalized investment portfolios for its clients using a mix of low-cost index funds and exchange-traded funds (ETFs), based on principles of Modern Portfolio Theory. The entire process, from onboarding to portfolio management, is digital, aiming to provide a better financial future for its customers through a disciplined, long-term investment strategy.

Founded in

Sweden