Lendswift Holdings Limited is a financial services company headquartered in London, United Kingdom, specializing in the high-cost short-term credit market. The company operates several consumer lending brands, such as WageDayAdvance, and positions itself as a responsible lender utilizing technology to provide transparent and affordable loan solutions. Authorized and regulated by the Financial Conduct Authority (FCA), Lendswift focuses on offering an alternative to traditional payday lending by emphasizing robust affordability checks and clear terms for its customers.

Founded in

United Kingdom