LAR Promotora is a financial services promoter and banking correspondent operating in Brazil. Founded in 2021, the company acts as an intermediary between major financial institutions (such as Itaú, Bradesco, and Santander) and individuals seeking personal credit. Their primary focus is on "crédito consignado" (payroll-deducted loans) for public servants, INSS retirees and pensioners, and loans backed by the FGTS (a Brazilian severance indemnity fund). The company's mission is to simplify and democratize access to credit through a digital-first approach combined with personalized service.

Founded in

Brazil