Lakes Loans operated as a trading name for Shelby Finance Ltd, providing short-term unsecured loans to UK residents. The company positioned itself as a direct lender, meaning it handled the entire loan process from application to funding and repayment without involving brokers. Its mission was to offer a straightforward and transparent lending option for individuals needing to cover unexpected expenses. However, the parent company, Shelby Finance Ltd, which also operated Dot Dot Loans, faced significant financial distress and officially went into administration in late 2023, ceasing all new lending.

Founded in

Australia