iCare Benefits Group was a for-profit social enterprise, operating under its parent company Mobivi, founded to improve the well-being and financial stability of factory and low-wage workers. The company partnered directly with employers to offer their staff access to a unique benefits program. This program allowed employees to purchase essential products and services—such as electronics, home appliances, groceries, and healthcare—through interest-free, salary-deducted installment plans. The mission was to provide workers with a sustainable and affordable alternative to high-interest informal lenders, thereby enhancing their quality of life, reducing financial stress, and increasing workplace productivity.

Founded in

Singapore