Hype S.p.A. is an Italian fintech company launched in 2015 as a digital banking solution, initially from an idea by the Sella Group. It operates as an Electronic Money Institution (IMEL), offering services through a smartphone app to manage money easily and securely. Its core products include a digital account with an Italian IBAN and a physical or virtual Mastercard for online and in-store payments, P2P money transfers, bill payments, and savings management tools. Hype primarily targets a younger, digitally-native audience in Italy, aiming to make banking more accessible, simple, and intuitive.

Founded in

Italy