Originally founded as Bitreserve in 2014 and rebranded to Uphold in 2015, the company's mission is to create a more inclusive and fair financial system. Uphold operates on a unique "Anything-to-Anything" trading model, allowing users to seamlessly convert between different asset classes in a single transaction. In 2020, Uphold acquired the crypto-backed debit card provider and wallet app "HOLD," integrating its features and user base. Today, Uphold serves a global customer base, providing a unified platform for investing, spending, and sending various forms of value.

Founded in

Hungary