Gorich positions itself as a direct selling company that combines e-commerce with a network marketing business model. The company's stated mission is to provide financial freedom to individuals through its platform. Members purchase digital coupons or packages which grant them access to various services and the ability to earn commissions and bonuses by recruiting new members into the network. The company experienced rapid growth, primarily in the state of Kerala, India, before facing significant legal and regulatory scrutiny.

Founded in

United Arab Emirates