Founded in 2015, Friday Health Plans was a health insurance carrier built specifically for individuals and families who buy their own health coverage. The company's mission was to provide simple, affordable, and user-friendly health plans, targeting the self-employed, gig economy workers, and early retirees. They emphasized technology to create a straightforward member experience with benefits like free doctor visits, free generic drugs, and unlimited mental health counseling on many of their plans. Despite rapid expansion into several states, the company faced significant financial difficulties, leading to its closure and liquidation in mid-2023.

Founded in

United States