Fairloan is a UK-based loan comparison service and a trading style of Choose Wisely Limited. It operates as a credit broker, not a direct lender. The company's mission is to simplify the process of finding a personal loan by allowing consumers to compare offers from a variety of lenders in one place, helping them find suitable rates and terms for their circumstances. The platform is free for consumers to use, and the company earns a commission from the lender if a customer takes out a loan through their service.

Founded in

United States