Founded in 2018, Emma is a UK-based financial technology company that offers a personal finance management (PFM) application. The app connects to users' various bank accounts, credit cards, and investment portfolios using Open Banking technology to provide a consolidated view of their finances. Its mission is to empower individuals to make better financial decisions by offering tools for budgeting, tracking subscriptions, identifying wasteful spending, and providing insights into financial health. Over time, Emma has expanded its services to include commission-free stock investing and cryptocurrency trading, aiming to become a comprehensive "financial super app."

Founded in

Canada