Direct Lenders Online operates as an online marketplace and lead generator, not a direct lender. The company provides a free service where consumers can submit a single application to be matched with various lenders within its network who may be willing to offer them a personal loan. Its business model is based on facilitating connections between borrowers and lenders, streamlining the loan shopping process for consumers while providing qualified leads to its lending partners. The company explicitly states it does not make credit decisions, underwrite, or fund any loans itself.

Founded in

United States