Definity Financial Corporation is a leading Canadian property and casualty insurer with a history of over 150 years. Formerly known as Economical Mutual Insurance Company, the company demutualized and became a public corporation in 2021, adopting the Definity name. It offers a wide range of personal and commercial insurance products through a portfolio of brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance Company, distributing its services through a national network of brokers and direct-to-consumer digital channels.

Founded in

Canada