Originally founded as Credit Lion Inc. in 2017, the company is a Canadian fintech lender focused on providing fast and accessible online personal loans. Its mission is to offer a fair, transparent, and simple borrowing experience for Canadians, including those with less-than-perfect credit. The company has since rebranded to Credit Direct, continuing its operations under the new name while maintaining its core business of offering personal loans up to $15,000 through a fully online application process.

Founded in

Canada