Brightside is a B2B financial technology company that partners with employers to offer personalized financial guidance as a workplace benefit. The company's mission is to improve the financial health of working families by providing employees with access to dedicated "Financial Assistants." These assistants offer confidential help with a wide range of personal finance issues, including debt management, budgeting, saving for goals, and navigating credit. Brightside's service integrates a proprietary technology platform with human expertise to deliver a holistic solution aimed at reducing employee financial stress and improving overall well-being.

Founded in

United States