Founded in 2010, Brand New Day is a modern financial services provider in the Netherlands with a full banking license from the Dutch Central Bank (DNB). The company's mission is to make pensions and asset accumulation more accessible, understandable, and affordable for everyone. They challenge traditional banks and insurers by offering a streamlined selection of low-cost savings accounts, investment accounts (including tax-advantaged pension accounts), and investment funds, primarily targeting individuals looking to build wealth for their retirement or other long-term goals.