Anubhuti Soft Payment Services, operating under the brand AnubhutiPay, is a fintech company founded in 2021. Its mission is to empower the 'Unbanked' and 'Underbanked' populations in urban and rural India by providing accessible digital financial services. The company offers a comprehensive platform for agents and small businesses to provide services such as Aadhaar Enabled Payment System (AEPS), Domestic Money Transfer (DMT), Bharat Bill Payment System (BBPS), Micro ATM withdrawals, mobile/DTH recharges, and PAN card services. They aim to bridge the digital divide by creating a robust network of service points across the country.

Founded in

India