Anorak Technologies was founded with the mission to make regulated financial advice on life insurance accessible and affordable for everyone. The company developed a proprietary technology platform that uses data science and machine learning to provide automated, regulated advice on life insurance, income protection, and critical illness cover. Originally offering a direct-to-consumer service, Anorak pivoted to a B2B model, providing its platform via an API to financial advisers, brokers, and other financial services partners. In July 2021, Anorak was acquired by the data-science and technology company Talis.

Founded in

United Kingdom