Adviser Advocate Ltd operates as a free, impartial financial adviser matching service based in the UK. The company's mission is to simplify the process for individuals seeking professional financial guidance by connecting them with vetted, regulated, and independent financial advisers (IFAs) in their local area. They cover various financial needs, including pensions, investments, mortgages, and equity release. The company itself is not a financial adviser but acts as an Introducer Appointed Representative of an FCA-regulated firm, facilitating the connection between clients and suitable financial experts.

Founded in

United Kingdom