Founded in 2008, 4finance is a global leader in digital consumer finance, operating a portfolio of market-leading brands. The company leverages data and proprietary technology to offer simple, useful, and transparent products to millions of customers. Its mission is to provide convenient and responsible access to credit for consumers who are often underserved by traditional banking. Headquartered in Luxembourg, 4finance has grown rapidly since its inception in Latvia and now operates in multiple countries across Europe.