100Pay is a financial technology company that provides a platform for businesses to seamlessly integrate and accept cryptocurrency payments. The company's mission is to bridge the gap between traditional finance and the digital currency economy by offering secure, fast, and user-friendly payment solutions. They cater to a range of businesses, from e-commerce stores to service providers, allowing them to tap into the growing market of crypto users by offering services like payment processing, invoicing, and conversion between crypto and fiat currencies.