Launched in Australia in 2008, Youi is a direct-to-consumer insurance company and a subsidiary of the South Africa-based OUTsurance Group. The company positions itself as a customer-centric insurer that aims to provide more tailored insurance premiums by asking detailed questions to better understand individual risk, rather than grouping customers into broad categories. Its core offerings include comprehensive car, home and contents, and watercraft insurance.

Founded in

Australia