U for Life is a digital insurance brand and platform operated by FWD Life Insurance Public Company Limited. It was launched to simplify the process of purchasing insurance by making it accessible entirely online, from application to policy issuance. The platform is part of FWD Group's broader mission to "change the way people feel about insurance" across Asia by leveraging technology to create straightforward, customer-centric products. U for Life focuses on providing life insurance, health coverage, and savings-linked insurance plans through its user-friendly website.

Founded in

Malaysia