Founded in 1998, Pine Labs has evolved from a smart card-based payment and loyalty solutions provider into one of Asia's leading merchant commerce platforms. The company's mission is to empower merchants with advanced technology to manage and grow their businesses. It offers a wide range of services including point-of-sale (POS) terminals, online payment gateways, Pay Later/EMI options, loyalty programs, gift card solutions, and invoicing tools, serving a diverse clientele from small businesses to large enterprises across various sectors.