PC Insurance is the brand name for PC Financial Insurance Broker Inc., part of the President's Choice Financial® suite of services, which in turn is a division of Loblaw Companies Limited, Canada's largest food retailer. Operating as a broker, PC Insurance does not underwrite its own policies but instead arranges coverage for its customers from a panel of third-party insurance companies. The company's mission is to simplify insurance for Canadians and provide value, often leveraging the PC Optimum™ rewards program to offer points on insurance premiums, integrating its services into the broader Loblaw ecosystem.

Founded in

Canada