Ouch! is a fintech platform powered by HLX (Hong Leong eXchange), a digital initiative by the Hong Leong Group in Malaysia. Launched to simplify personal finance for the younger generation, Ouch provides a mobile-first experience for purchasing and managing insurance and investment products. The platform partners with Hong Leong Assurance (HLA) and Hong Leong Asset Management (HLAM) to offer a curated selection of life insurance, medical insurance, and unit trust investments, aiming to make financial products less intimidating and more integrated into users' lifestyles.

Founded in

Malaysia