Founded in 1974, Equity Trust Company has become a premier provider of self-directed investment accounts, serving as a custodian for over $45 billion in assets (as of 2024). The company's mission is to empower individual investors with the education and tools necessary to control their financial future by investing in a wide range of alternative assets—such as real estate, private equity, precious metals, and cryptocurrency—within tax-advantaged retirement accounts. They are a regulated, non-depository trust company chartered in the state of South Dakota and do not provide investment advice, focusing solely on custodial and administrative services.

Founded in

United States