Launched in 2008 by the Mediobanca Group, CheBanca! was established as a multi-channel retail bank, distinguishing itself with a strong digital focus combined with a physical network of branches. Its mission was to offer simple and innovative banking products, including current accounts, savings products, mortgages, and investment solutions to the Italian market. Over the years, it grew significantly, attracting a large customer base. In January 2024, in line with the Mediobanca Group's strategic plan, CheBanca! was rebranded to Mediobanca Premier, marking a strategic shift to specialize in wealth management and financial advisory for affluent and premier clients, while still leveraging its digital roots.

Founded in

Italy