Founded in 2010 in Argentina, 123Seguro is a pioneering digital insurance broker in Latin America. The company's mission is to make insurance more accessible, transparent, and simple for consumers by leveraging technology. It functions as an online marketplace where customers can compare quotes for various types of insurance (primarily auto, but also life and home) from multiple leading insurance companies and purchase policies directly through its platform. Having expanded significantly since its inception, 123Seguro has established itself as a key player in the regional InsurTech landscape, backed by major venture capital investors.