WWAY-TV, owned by Morris Multimedia, is a broadcast television station based in Leland, North Carolina. First airing in 1964, it serves as the primary ABC, CBS, and CW affiliate for the Wilmington media market. The station's mission is to provide comprehensive local news, up-to-date weather forecasts, sports coverage, and community information, alongside network and syndicated programming, to viewers in southeastern North Carolina.

Founded in

United States