Originally founded as a multi-level marketing company called FlexCom, the company rebranded and evolved into weeCONOMY. Its core business was a digital loyalty program where customers earned "wee" points (cashback) for purchases at participating online and offline merchants, which could then be spent within the network or redeemed for cash. The system was facilitated through a mobile app and a physical card. The company also launched a cryptocurrency-related project called "weeCoin" (WMA). However, the business faced significant controversy, including allegations of being a pyramid scheme and multiple regulatory warnings, ultimately leading to insolvency and liquidation proceedings in both Germany and Switzerland.

Founded in

Switzerland